STORES
active EC / commerce platformSTORES (Japan) is a no-code EC platform (heyday/hey-merged); free plan is ad-supported storefront with fixed checkout; API access is limited.
STORES is a Japan-focused no-code commerce platform operated by STORES Inc. The free plan is monthly-fee-free but has transaction fees. Checkout is fixed; public API is limited. Domestic payment methods (convenience store, carrier billing, PayPay etc.) are well supported.
Analysis & practical guidance
A Japan-market no-code shop, close in spirit to BASE
STORES occupies the same niche as BASE: a no-code commerce platform built for the Japanese market, fast to launch, with strong domestic payment coverage (convenience-store payment, carrier billing, PayPay). The free plan has no monthly fee but charges per transaction. Like BASE, the checkout flow is standardized and not meaningfully customizable — storefront themes are flexible, the checkout is not.
Practical implications
- The free plan trades a low fixed cost for higher transaction fees; the paid plan reduces the rate. As volume grows, the paid plan usually wins — do the arithmetic.
- Public API access is limited; STORES is not the platform to pick if deep system integration is a requirement.
- Custom domains and some features sit behind the paid plan; prohibited categories (adult and other high-risk goods) are enforced via the terms.
When to choose it
Choose STORES for a quick, low-setup Japanese shop, especially if its payment mix or design templates suit you better than BASE. For checkout customization, APIs, or international scale, Shopify is the upgrade path — see the STORES vs BASE comparison.
Basics
- slug
stores- type
- EC / commerce platform
- status
- active
- last checked
- 2026-04-18
- official site
- https://stores.jp
- official docs
- https://help.stores.jp
Rights
| Key | Value | Condition | Source | Checked |
|---|---|---|---|---|
adult_content_allowed |
no | STORES ネットショップ 利用規約 | 2026-04-18 | |
commercial_use_allowed |
conditional | Prohibited categories listed in the terms (adult, illegal, etc.). | STORES ネットショップ 利用規約 | 2026-04-18 |
Constraints
| Key | Value | Condition | Source | Checked |
|---|---|---|---|---|
api_available |
conditional | Limited API; enterprise integration available on paid tier. | STORES ネットショップ 利用規約 | 2026-04-18 |
checkout_customization_available |
no | STORES ネットショップ 利用規約 | 2026-04-18 | |
custom_domain_available |
conditional | Available on paid plan. | STORES 料金プラン | 2026-04-18 |
Primary sources
-
Primary official_pricing · STORES, Inc.STORES 料金プランChecked: 2026-04-18
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Primary official_terms · STORES, Inc.STORES ネットショップ 利用規約Checked: 2026-04-18